The purpose is to get your website more traffic and in the process get your website ranked higher in the chosen category for a given set of keywords. For any search engine optimization campaign to be truly effective, it must possess a set of key attributes.

With professional SEO, you gain a wide array of benefits including:

  • More visibility within the search engines
  • More traffic to your website
  • More competitive edge in the industry

All of these are important – and using the latest and greatest SEO tactics will be the way to achieve them for your business.


Keyword Optimization revolves around the process of researching, analyzing and selecting the best keywords to drive qualified traffic from search engines to a website. Adding relevant keywords to the front and back ends of webpages, helps search engines pinpoint the topic of the content, making it easier for search engines to properly index a website. Effective keyword optimization is a critical step in initial stages of SEO for both paid and organic search. Doing a poor job at selecting target keywords will cause all subsequent SEO efforts to be in vain. With the proper database of keywords, a site’s traffic, leads and sales will continue to grow.


The SEO process is driven by links and back links. In simplistic terms, Back-links are any redirect from one web page to another. Back-links can be posted on a plethora of chosen content such as on social networks, videos, directories or classifieds. They can be posted as ads on search engines and the list goes on. Search engines assess the quantity and quality of backlinks, as an important factor for determining that website’s search ranking, popularity and importance. Consistency and quality are key… Google wants to see that a consistent number of backlinks are being added to a web presence over the course of a normal time period. With all other factors remaining equal, backlink authority can be the deciding factor that pushes a website to the top of the search results.


For keyword optimization and backlinks, the essential component is relevance. Unless your whole search engine optimization process leads to a relevant presence, the entire strategy will be futile. Your keyword optimized pages must be relevant to the searches being initiated by users. Your content must be helpful and your backlinks too much be relevant. For instance, you cannot have backlinks on a webpage that has absolutely nothing to do with your business or what you are offering. These are merely ads or sponsored links and they don’t have a bearing on ranking of a website or placement on search engine result pages.


Eventually, the whole search engine optimization program needs to establish the company and its website as an authority in the niche. If a website is flagged for its high quality and a company is identified as a market leader, then that authority alone will drive its rank high up the search engine result pages.

Our SEO experts at ViRaL can help with keyword optimization across your content. We will also help you build the number of backlinks to ensure that high-ranking sites point links back to your website. SEO doesn’t have to be complicated. Our SEO experts will help you every step of the way to position you better within the search engines like Google. This will make it easier for consumers to find you before they find your competition. It will drive more traffic to you so you can increase revenue.