- Cost Effective/High ROI
- Reach a Large Audience
- Increase Brand Awareness
- Real-Time Track Ability
- Educate About Products & Services
- Familiar Form of Communication
- Enhance Customer Relationships
- Direct Audience Access
- Include Links, Video and other Media
Emails containing video links have more than a 96% higher click-through-rate than non-video emails.
HOW IT WORKS
Email marketing effectively builds one-on-one relationships with current and potential customers. Well-written, engaging emails convey brand personality, help readers learn about your business and keep you top-of-mind with customers and prospects. Email converts current prospects into customers and current customers into long-term, loyal customers. When properly implemented, Email can generate a grand return on investment. Contacting target customers personally gives an extra edge on Internet marketing campaigns. Email marketing has a direct approach whereby commercial messages are sent directly to the consumer. Email has proven to be one of the top ways to get through to an audience. Just like you, people still check their email every day. Your message can be delivered directly to their inbox, so you don’t have to compete for views. Emails are sent with relative frequency and may be viewed weekly, monthly, quarterly, or any time you have new information or promotions to share with your customers. However, it is important that people see the value in what you send them. By taking advantage of email marketing campaigns, you can keep your audience in tune with what’s going on in your business, while building loyalty and ensuring customer retention.
Learn more about email marketing by contacting us for details today.